want to do is create a prestige, organic-style, farmer-supported cannabis brand along the lines of napa with wine, let's say, and create everything from a top shelf reputation to a tourism industry which is worth, you know, so many hundreds of millions of dollars to a place like napa every year. it was fun to cover those guys and women, and i'm rooting for them because they're, they are american small farmers, and the program before the feds shut it down was successful in mendocino. it reduced crime and hurt cartels and brought revenue as promised to the county. it saved seven deputy sheriff positions which had a real public safety impact immediately. and all the other counties were going to emulate it until the feds raided in 2011. >> did you get a sense of, obviously, you wouldn't know the numbers, but how many other growers were there that weren't these people that wanted to be transparent, you know, regulated, they wanted to keep it the old outlaw way? >> i think it's safe to say that the vast majority of the $6 billion mendicino, to mendocino alone are the numbers as i came up with